Media and Application Processors For Mobile Phones
Since the introduction of cellular phones in the early eighties, the size of the mobile phone market has steadily grown, fueled by advancements in infrastructure, devices, semiconductors, and other related technologies.

The introduction of camera phones and camcorder phones with high-quality color displays, polyphonic ringtones, large memory capacity and powerful processors, have fueled the multimedia mobile phone market, and provided a great opportunity for AMD to leverage its core technologies.

About the AMD Imageon™ Family
The AMD Imageon media processor family provides the kind of high-quality, feature-rich multimedia experience demanded by today’s mobile consumers. AMD Imageon products deliver outstanding 2D & 3D graphics, fast image processing, stable video, crystal clear audio and high-resolution mobile TV. Currently, more than 50 AMD-powered 2G and 3G mobile phone models are available in the market from leading manufacturers including HTC, LG, Motorola and Panasonic, among others.

Thanks to the flexible and scalable platform designs enabled by AMD Imageon processors, manufacturers can quickly upgrade to the latest multimedia technology because the media processor is separate from baseband (RF) functions. This architecture helps reduce power consumption for longer device battery life, enables mobile device manufacturers to bring exciting new features to market faster, helps reduce design costs and eliminates unnecessary requalification of the baseband with each feature upgrade, thereby saving device manufacturers time and money.